Can a Korean brand known for producing economical products really compete with established, premium monikers? That’s what Hyundai is betting on with its Genesis brand. And, with the launch of its latest model, the G70 sedan, it might just succeed.
The Genesis G70 is the brand’s first compact sport sedan, and is aimed squarely at German rivals like the BMW 3-Series. It comes with a base 2.0-liter four-cylinder turbo delivering 252-horsepower and is also available with a 365-horsepower turbocharged 3.3-liter V6 engine. Its platform is shared with the all-new 2018 Kia Stinger GT.
Hyundai says the G70 is the Genesis brand’s most dynamic vehicle yet. Standard feature like launch control, a limited-slip differential, and a brake-based torque vectoring system support that claim, as it surely provides enough power, agility, and traction for spirited driving. And when equipped with the V6, the G70 can deliver a zero-to-60-mph time of 4.7 seconds.
Performance is only part of the equation, as the G70 also offers plenty of tech and comfort inside. Brushed aluminum accents add style to the cabin, while an 8-inch touchscreen display supports MirrorLink, Apple CarPlay, and Android Audio. Quilted leather door panels and Nappa leather seats complete the premium look and feel. A high-end 15-speaker Lexicon audio system will also be available.
The athletic G70 is expected to arrive in Genesis showrooms next spring as a 2019 model with an expected base price of around $32,000.