We live in a time when subscription-based services reign. The variety and convenience have made shopping for food or clothes a breeze. Now automakers are jumping into subscription-based services to keep drivers engaged. Mercedes is the latest, giving customers access to their entire lineup rather than just one of their fancy rides.
The German automaker’s new Mercedes-Benz Collection will launch in June in Nashville and Philadelphia. Although pricing has yet to be announced, subscribers are expected to pay anywhere from $1,000 to $3,000 per month for access to the cars through a dedicated app, with some Mercedes-AMG models also planned to be part of the subscription fleet.
Subscribers to the program will have unlimited access to vehicles with no mileage limitations. Subscription pricing will include insurance, 24/7 roadside assistance, and maintenance.
Mercedes’ move follows other premium brands, such as Book By Cadillac and Porsche Passport pilot programs, which offer cars that range from sports cars to SUVs to luxury sedans, depending on what the customer wants to drive at any given time.