The new book from Nike, No Finish Line, documents the brand’s unique leadership in sport and design. It also signals what’s ahead for the future of Nike.
Nike’s been changing the footwear game since its founding, and has worked with the world’s top athletes to create one of the world’s most impactful brands, influencing culture around the world.
John Hoke, Nike’s Chief Design Officer, says the book is an expression of Nike’s belief in the limitless potential of sport and design. The book interviews designers, engineers, researchers, scientists, and researchers, about the most significant moments of Nike’s past. It also discusses how the brand will continue to innovate.
No Finish Line hits the shelves of booksellers February 14.