Tennis great Novak Djokovic has just announced that he’s the new brand ambassador for Lacoste. The timing couldn’t be better, as the world’s No. 2-ranked player in men’s singles tennis begins his campaign at this year’s French Open.
Lacoste has started to rollout a new collection that’s the result of close collaboration with Djokovic. This will include jackets, tennis shorts, and polos, many of which are available now. To see how these pieces look in action, check them out on Djokovic himself during his matches this week in Paris.
The entire collection has been designed with performance in mind. In fact, the jacket and the polo are part of the exclusive Clay Edition, specially designed for clay tennis courts.
Djokovic won the French Open title last year and is looking for a repeat. According to Lacoste, Djokovic’s relaxed elegance and inventiveness will be the perfect complement to the French brand’s sports-inspired creations.
