Can a company best known for making quality, American-made watches and leather goods open a successful hotel? That’s exactly what’s happened this year when Bedrock and Shinola created the world’s first Shinola Hotel in Detroit.
The 129-room hotel is located inside two restored buildings, the T.B. Rayl & Co. department store and a former Singer sewing machine store, as well as three new buildings in the heart of Detroit. The stylish mid-century modern rooms are surrounded by loft-style windows with views of downtown Detroit and standard rooms range in size from 275 to 325 sq. ft. There’s also a “Study Queen” room that’s about 875 sq. ft. and a 1100 sq. ft. Penthouse option, which includes features like private terraces.
Dining options at the hotel include everything from Southern Italian and Sicilian cuisine, to a Beer Hall, and a Detroit-style fried chicken spot, as well as two on-site bars. There will also be curated shopping options from brands such as Le Labo and Madewell as well as local retailers like Drought and Good Neighbor.
The Shinola Hotel is a partnership between Detroit-based Shinola and Bedrock, the real estate arm of billionaire businessman Dan Gilbert. The hotel is now open and nightly room rates start at $195.